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Text Indentation
text-indent : <length> | <percentage> | inherit

p {text-indent: 1cm}
p {text-indent: -3cm}

Defines the amount of indentation for the first line of a block-level element. This paragraph has a positive text indent of 1cm which can be seen if you look at the first word.

Defines the amount of indentation for the first line of a block-level element. This paragraph has a negative text indent of 1cm (and a margin of 3cms) which can be seen if you look at the first word.